SEO Tips, Tricks & Optimization

SEO Tips, Tricks & Optimization

SEO Tips, Tricks & Optimization

When done correctly, it is hard to deny the benefits of SEO. However, finding the right balance of what works for your brand can be tricky. As for everything in life, it’s best to start with the basics.

 

SEO Tips, Tricks & Optimization 1 Understand what SEO is and why your business needs it. Having a general knowledge will give you insight on how you can use SEO strategies to work favorably for your brand. You will find that leaders in SEO manage to implement the right methods on the right platforms at the right times. 

Understand what SEO is and why your business needs it. Having a general knowledge will give you insight on how you can use SEO strategies to work favorably for your brand. You will find that leaders in SEO manage to implement the right methods on the right platforms at the right times. 

Growing your online reach, in large part, depends on how much and how good your content is. SEO can be a daunting process as you try to create content that will attract search engines  and drive more traffic to your site. 

You can find new ways to improve your online presence by learning from the experts. The online community is full of tech-savvy professionals who are more than happy to share their tools of success. A great way to discover how to optimize your online brand is by finding tips and tricks and adapting practices that have been shared by others.

Tip #1 : Understand search engines.

Advanced technology drives search engines. When you have a basic understanding of how search engines you will be able to use them to work for your brand. 

After a person types a question into a search engine they are directed to the Search Engine Results Page (SERP) where they can see a listing of websites that provide information about their question. When search engines like Google, Bing and Yahoo navigate the Web they collect relevant information for the surfer which has been coined crawling. Algorithms are used by search engines to rank the different online sources. The highest ranking pages are displayed on the first pages of the SERPs. About two-thirds of all searches happen using Google. There are over 200 algorithms that Google uses to rank web pages. Algorithms are frequently adjusted and created. 

Search Engine Land’s periodic table of SEO success factors is a resource that identifies some of the important components  that Google algorithms measure. It can be used as a reference to determine which website elements are necessary to focus on

Tip #2: Write content for people, not search engines. 

Take the questions people ask online and create content that uses similar language and structure. Headlines and subheadlines are effective ways to implement this technique. 

Create headlines that emphasize the questions your consumers might ask. Using the same wording will make it easier for search engines to identify your content as an answer to the questions consumers are asking. 

While tailoring your content to attract a search engine can seem like the best way to improve SEO, it is more important to focus on the user experience. 88 percent of online consumers are less likely to return to a site after a bad experience. 

Fix broken links and avoid content that has takes a long time to load. Broken links weaken the credibility of your brand, and material that takes a long time to load is inconvenient for consumers. 

Mobile compatibility is crucial for enhancing the user experience. More than 52 percent of all website traffic is generated through mobile phones. 

Tip #3 Use what you already have.

When working to boost your SEO, you don’t always have to reinvent the wheel. SEO expert Marcus Tober gives suggestions on how to improve the content you already have

Content specialization, updating and deletion are all options to consider for boosting the SEO of existing web material. 

When your content crosses over into too many areas, you may find a decrease in search engine- driven traffic. Content specialization is the act of creating a separate platform for different target areas. 

You can generate fresh traffic by looking at old content and updating it to make it relevant. Pages that have bad rankings will have an overall negative effect on your site. When you keep high performing content and delete the things that weigh you down, you can see an overall boost. 

Pro-Tip: There is no one size fits all method to improving SEO. Try out new methods. Figure out what works for your brand and don’t be afraid to try something new.

We at BreveCo want to explore the options and discover the best practices that generate leads and build awareness of your brand. Check out our website care packages and SEO maintenance packages today.

What is SEO + Why Your Business Needs It

What is SEO + Why Your Business Needs It

What is SEO + Why Your Business Needs It

Consumers have a world of information accessible to them with the swipe a finger. Successful SEO is how you make sure your content gets to them first.

What is SEO + Why Your Business Needs It 2 Consumers have a world of information accessible to them with the swipe a finger. Successful SEO is how you make sure your content gets to them first.

After establishing your brand and developing a user-friendly website to promote it, you need to effectively generate new and continuing online traffic to your website. This happens through SEO. But what is SEO?

SEO stands for Search Engine Optimization. It is how you ensure consumers will be directed to your content when they input a query into a search engine.

Have you ever wondered how Google prioritizes the information you see on the first page of your search results? Search engines like Google and Bing use algorithms to determine the order in which content is displayed to a consumer. Think of an algorithm like a recipe. Just like specific ingredients are required to produce a cake, specific components on a website  must match a search engine’s algorithm to get better visibility online.

So why is SEO so important?

The concept is similar to a fallen tree in the forest that doesn’t make a sound because no one is around to hear it. A dynamic website isn’t effective when consumers don’t have access to it after typing in related information in a search. When you effectively utilize SEO,  you increase your digital reach and, in turn, produce a higher client base for your brand.

With the wealth of information available online, increasing your visibility is vital to get any real traction on the search engine frontier. The best place to start is by knowing what concepts matter.

Five Concepts that matter for Search Engine Optimization 

Your word choices are extremely important. 

Search engines keep track of every word that is uploaded to the Internet. They use extensive databases and programs to record and appropriately file each word. Be sure to consider the associated meaning of the words you use throughout the pages of your website. Ask yourself what words would the general public use to define the content you are providing. If the words on your page don’t match up with the words consumers put into search engines, your content is less likely to pop up on their search results pages.

Be deliberate about titles.

Every page online has an official title. When titles show up in the code of a page, search engines interpret them as summaries of the page’s content. Make sure your titles correctly  inform search engines about what information the pages on your site provides.

Utilize links.

Links refer readers to other sources online.. When multiple web pages start referencing your site via links,  search engines will give your site a higher ranking. It is good to include links on your pages as well so that traffic from your linked pages funnel back to your site.

Words referring to links can be connected.

Search engines are very intuitive. Even the words used in links can attract search engines. Search engines will connect the words used in links. If you say that Target has toys and select the word “toys” as a link to the Target website, a search engine will associate Target with toys.

Website maintenance builds credible reputation online.

As you consistently generate new content search engines take notice. For your reputation among search engines to expand, you must continue to produce material. Blogs are a great way to stay on top of SEO and keep updated and relevant content on your website.

Common Craft explains more about SEO and outlines these concepts in a nifty little video.

Pro-Tip: Start with the basics to begin optimizing viewership on your site. Once you start, don’t stop. Producing more and more content helps you stay in the SEO race against your competitors. 

SEO takes some effort and dedication to yield the full force of its results. Sometimes translating your brand’s message and resources into intelligible print is more than enough work. When the idea of applying the concepts for SEO success is all too overwhelming, fear not. 

BreveCo Marketing doesn’t only offer web design services, we offer monthly website care packages and SEO maintenance packages that you don’t want to miss out on! Not to mention we’ve got a team of wordsmiths who are ready to develop content that increases online traffic to your brand. 

We will translate the purpose of your brand and the resources you offer in a way that search engines will acknowledge and readers will connect with and understand.