SEO Tips, Tricks & Optimization

SEO Tips, Tricks & Optimization

SEO Tips, Tricks & Optimization

When done correctly, it is hard to deny the benefits of SEO. However, finding the right balance of what works for your brand can be tricky. As for everything in life, it’s best to start with the basics.

 

SEO Tips, Tricks & Optimization 1 Understand what SEO is and why your business needs it. Having a general knowledge will give you insight on how you can use SEO strategies to work favorably for your brand. You will find that leaders in SEO manage to implement the right methods on the right platforms at the right times. 

Understand what SEO is and why your business needs it. Having a general knowledge will give you insight on how you can use SEO strategies to work favorably for your brand. You will find that leaders in SEO manage to implement the right methods on the right platforms at the right times. 

Growing your online reach, in large part, depends on how much and how good your content is. SEO can be a daunting process as you try to create content that will attract search engines  and drive more traffic to your site. 

You can find new ways to improve your online presence by learning from the experts. The online community is full of tech-savvy professionals who are more than happy to share their tools of success. A great way to discover how to optimize your online brand is by finding tips and tricks and adapting practices that have been shared by others.

Tip #1 : Understand search engines.

Advanced technology drives search engines. When you have a basic understanding of how search engines you will be able to use them to work for your brand. 

After a person types a question into a search engine they are directed to the Search Engine Results Page (SERP) where they can see a listing of websites that provide information about their question. When search engines like Google, Bing and Yahoo navigate the Web they collect relevant information for the surfer which has been coined crawling. Algorithms are used by search engines to rank the different online sources. The highest ranking pages are displayed on the first pages of the SERPs. About two-thirds of all searches happen using Google. There are over 200 algorithms that Google uses to rank web pages. Algorithms are frequently adjusted and created. 

Search Engine Land’s periodic table of SEO success factors is a resource that identifies some of the important components  that Google algorithms measure. It can be used as a reference to determine which website elements are necessary to focus on

Tip #2: Write content for people, not search engines. 

Take the questions people ask online and create content that uses similar language and structure. Headlines and subheadlines are effective ways to implement this technique. 

Create headlines that emphasize the questions your consumers might ask. Using the same wording will make it easier for search engines to identify your content as an answer to the questions consumers are asking. 

While tailoring your content to attract a search engine can seem like the best way to improve SEO, it is more important to focus on the user experience. 88 percent of online consumers are less likely to return to a site after a bad experience. 

Fix broken links and avoid content that has takes a long time to load. Broken links weaken the credibility of your brand, and material that takes a long time to load is inconvenient for consumers. 

Mobile compatibility is crucial for enhancing the user experience. More than 52 percent of all website traffic is generated through mobile phones. 

Tip #3 Use what you already have.

When working to boost your SEO, you don’t always have to reinvent the wheel. SEO expert Marcus Tober gives suggestions on how to improve the content you already have

Content specialization, updating and deletion are all options to consider for boosting the SEO of existing web material. 

When your content crosses over into too many areas, you may find a decrease in search engine- driven traffic. Content specialization is the act of creating a separate platform for different target areas. 

You can generate fresh traffic by looking at old content and updating it to make it relevant. Pages that have bad rankings will have an overall negative effect on your site. When you keep high performing content and delete the things that weigh you down, you can see an overall boost. 

Pro-Tip: There is no one size fits all method to improving SEO. Try out new methods. Figure out what works for your brand and don’t be afraid to try something new.

We at BreveCo want to explore the options and discover the best practices that generate leads and build awareness of your brand. Check out our website care packages and SEO maintenance packages today.

The Value of Custom Web Design

The Value of Custom Web Design

The Value of Custom Web Design

Rather than walking through the door of a physical building, the public now has access to your brand by the click of a button.

The Value of Custom Web Design 2 The same rules apply online as they did for the traditional customer interfaces in a storefront. You want to welcome any traffic that comes to your site by creating an online environment that encourages them to not only stay but to come back after they leave.

The same rules apply online as they did for the traditional customer interfaces in a storefront. You want to welcome any traffic that comes to your site by creating an online environment that encourages them to not only stay but to come back after they leave.

A website is an absolute must-have for your growing brand. The world of online business is highly competitive. Consumers have unlimited access to resources anytime, anywhere. The first thing that sets you apart from the competition is what consumers will see when they visit you online.

Choosing a custom web design allows you to make sure your visitors will have an experience that makes them want to come back. 

There are a number of qualified providers that can give you quick access to low-cost design templates that might work for your small-medium business. However, they simply cannot compete with the personalized product of a custom web design

Your unique business needs a unique website to match. Custom web designers take time to understand your needs and present a product that is specifically tailored to those needs.

SEO Implementation

SEO is the driving force behind online success. An online website has the ability to positively impact your business. Done correctly, websites have huge potential to generate business sales and leads. 

It is easier for search engines to pick up on custom websites, because a custom website allows you to include distinguishable terms in your URL.  When an internet user searches a term that is equivalent to the products and services your business provides, it is more likely that the search engine will suggest your website, especially if your URL includes the searched term.
Research from HubSpot indicates that up to 85% of people will not continue browsing web pages that aren’t secure. Some template-based designers won’t allow you to obtain an SSL certificate which provides security for your consumers when they visit your site.

Mobile compatibility

Because this is 2019, a majority of your website visitors are finding you on a mobile phone or tablet. A custom web designer will be able to devote the special attention that is necessary for developing a responsive, mobile-friendly design that continues to meet your particular business needs. 

If your website is not compatible on a mobile phone, then you are seriously missing the point of having online reach.

Growth-friendly + growth-driven design

Template-based designs are made to function within the parameters of the original template. When your business needs outgrow the capability of the template you may find yourself in a position that requires the services of a custom web designer afterall. 

Customization + personalization

Not all businesses are created equal. Not all websites are created to meet the needs of  a particular business. A custom web designer will be able to produce content that is directly in-line with the mission, vision and branding of your business. In the planning process, you will be able to research other websites and integrate the concepts you see on different sites. 

A custom web design will allow you to tweak your website and make adjustments that adhere to your brand’s style guide which will help you continue to show consistency in every facet of your business.  

Support

No one likes working with robots when technical issues pop up. Having the ability to contact someone who can help you if things go wrong on your website is an added bonus. Custom web design means custom support for web design issues. 

Check out this infographic that compares more pros and cons for custom and template web design.

Pro-Tip: Don’t hide behind your custom web design. Managing your website is crucial to making sure that you achieve the greatest return on your custom web design investment.

At BreveCo Marketing, we are dedicated to creating beautiful web designs that meet your business needs, but our services don’t stop there. A custom web design is only one step. We offer monthly website care plans to keep your website operating smoothly and SEO packages for business ready to make a name for themselves online.

Maintaining an innovative interface, creating SEO-friendly content, establishing a website that has flawless mobile device compatibility are all factors for success, and BreveCo Marketing wants to partner with you on each of these fronts.

Eight Essential Elements For Any Website

Eight Essential Elements For Any Website

Eight Essential Elements For Any Website

Having an online presence in today’s world is like hanging the “open” sign on your small business’s door each day, it’s essential.

Eight Essential Elements For Any Website 3 We live in the digital age, which is why it’s important for your brand to have a smoothly operating website that accomplishes exactly what you need and communicates well to your audience.

We live in the digital age, which is why it’s important for your brand to have a smoothly operating website that accomplishes exactly what you need and communicates well to your audience.

It’s important to have a viable online presence. In fact, studies show, more than half of your visitors will judge the credibility of your small business based on its website. In a quickly evolving digital age, that number is certain to increase.

Websites allow a unique space and cost effective way to display your brand on the world wide web as you wish to express your dream and your business. If your small business doesn’t have its own website in today’s environment, you’re business is really missing out on an integral part of business management. 

Believe it or not, the world wide web is full of websites that don’t adequately measure up to the business that they were designed to represent – and we at BreveCo really do not want your website to be one of them. Your website has at least one job. Whether you’re looking to make big sales, share your story, and/or end up with 30 page-one search results, your website’s priority is to effectively communicate with your audience. We have compiled eight essential elements that all websites need in order to be viable in today’s business market.

Eight Essential Elements for Any Website

Create a simple URL. 

Seriously, don’t make it complicated. When selecting the perfect domain name for your small business website, first and foremost, make sure it’s something that is short and easy to type. You’ve got to carry that domain name with you everywhere you go. Don’t try to send your audience to a–– supercalifragilisticexpialidocious.com––sort of site. I purchased my domain from GoDaddy. They also have an easy list to follow when it comes to selecting the perfect domain name.

Use fresh, quality content.

Often times, your website is the first impression for a customer or client. Make sure your website offers the information your audience wants. Use quality photos. A pixelated image can be the difference between a bounce or conversion. And don’t forget to keep your copy fresh and updated regularly. It will keep search engines loving your website and keep users coming back. 

Make sure your site is secure.

Secure sites aren’t only for websites that process payments. Well over 80 percent of people will abandon a website once they notice it’s not secure. Browsers like Google Chrome will clearly identify when a website lacks a secure connection. Protect your customers, protect your business and protect your overall brand reputation by obtaining a simple SSL certificate for your website. 

Display an obvious Call To Action. 

Let your website visitors know what their “next step” should be by displaying a very clear call to action throughout your site. Make sure to bring attention to your “next step” suggestion by using a special button or highlighting the text. Your website should guide them where to go. Make it stand out from the rest and make it easy for your website visitors to find. 

Make sure your design is mobile friendly. 

In today’s market, the  majority of your website visitors are finding you on a mobile phone or tablet. Welcome to 2019. While this doesn’t mean your website designer needs to jump ship on an exceptional desktop site, keep a responsive, mobile-friendly design in mind each step of the way. 

Don’t forget the contact information. 

Yes, you need your visitors to get in touch with you outside of your website! Make sure your contact information is easy to spot. It can be as simple as an email, phone number or social media sites. If your business is a brick and mortar, be sure to include your physical address. Contact information is best displayed on a page of its own and in your website footer.  

Keep your navigation bar simple and organized. 

A navigation bar is vital for every website. Being able to find one’s way around a website is a make or break experience for any website visitor. A simple and organized navigation bar leads to increased duration and decreases the chances of a bounce rate. Make sure the navigation bar itself is easy to navigate. 

Know the basics of SEO. 

Search Engine Optimization or SEO can be a bit of a beast to tackle, but your website doesn’t do a business much good if no one can stumble upon it. Even if you’re not looking to get into SEO strategies at least make sure your website is polished with the basics. Proper use of keywords, links, page titles, URLs, and image and video descriptions can do wonders for a site. BreveCo Marketing offers monthly SEO packages and one-time SEO enhancements when you need a boost.

Pro-Tip: Get yourself a fully-functioning website for your small business- and don’t forget those eight essential elements for any website.

 

At BreveCo Marketing, we create beautifully designed websites that meet your business needs.

Whether your current website design needs a fresh look, SEO-friendly content or you’re in need of a website design that looks flawless on a mobile device, BreveCo Marketing can meet all of your website needs.

We specialize in organized and beautiful engaging website designs that keep users coming back, and we wrap it around creative SEO-friendly copy that search engines will love.