Social Media: Which Platform is Best for You?

Social Media: Which Platform is Best for You?

Social Media: Which Platform is Best for You?

There are many great options for diving into the social media game. But it can be overwhelming figuring out which is best for you and your business. 

Social Media: Which Platform is Best for You? 1 Finding the best social media platform for your business can be tricky. Social media is constantly changing, growing and evolving, so doing a little research is very important prior to diving into the social media world. Does the platform fit your branding? Is your target audience using the platform regularly? How many platforms is feasible for you to manage at one time? Ask yourself these questions before beginning.

Finding the best social media platform for your business can be tricky. Social media is constantly changing, growing and evolving, so doing a little research is very important prior to diving into the social media world. Does the platform fit your branding? Is your target audience using the platform regularly? How many platforms is feasible for you to manage at one time? Ask yourself these questions before beginning.

Utilizing social media for your business will allow you to engage with the right customer base, maximize your brands reach, and achieve sales and marketing goals.  Are you ready? Below are just a few social media platforms we wanted to touch on–there are MANY options, but there are the ones we feel are the best.

Facebook  

You’re right, Facebook has been around forever and there’s a reason for that. This platform has over 2.5 billion monthly users making it the most popular social media platform in the world. Companies use this platform to update their customers via photos, videos and text. By doing so, you can quickly and easily engage with your customers.

 Facebook is also a great place for advertising with many specific targeting options. In fact, in 2019, Facebook held over 80% of the U.S. social referral shares to ecommerce sites. While advertising can become a bit expensive, you can check in and connect with your customers for free by posting, commenting, and keeping your customer base informed of business updates and changes.

 

Instagram

This next platform is very similar to Facebook [since they’re owned by the same company]. You can share photos, videos, and temporary updates using the story feature to share information to its one billion users. Advertising options with Instagram are just as good as Facebook with the ability to create your own target audience based on user preferences. With Instagram, creating a consistent posting schedule and engaging content that is on point with your brand is key to using this platform successfully.

Keep in mind that the majority of Instagram’s users are 25 or younger–so this platform isn’t right for every business depending on your target market.

 

YouTube

Youtube is a popular video-sharing medium and the second largest search engine in the world  [after Google]. Potential consumers are viewing over a billion hours of videos each day–and your company could be some of that content. Begin by creating a channel and then upload your content to your channel. Content like product reviews, DIY tutorials, recipe how-to’s, etc, do particularly well on YouTube. 

After you make and post your video to your YouTube Channel, not only will it come up in a Google search but you also have the ability to share it on other platforms you’re using. When your audience is knowledge hungry, YouTube is a great place to start! 

 

Twitter

Twitter is a very unique social media platform–let’s talk about it. First, Twitter has a limit of only 280 characters per post. Which means you have to be concise, attention grabbing and interesting in only a few words. Second, Twitter is infamously used for real-time information and news. Want your customers to know what’s happening right now? Twitter is just the place to share that. Your brand has potential to broaden its reach with this platform with the use of “retweeting” your posts.

Recent studies have shown us that Twitter is also very popularly used as a customer service tool. If you’re on Twitter and a customer needs help, they are very likely to reach out to you on this platform. 

And last but not least…

 

LinkedIn

You might be thinking, “I’m not looking for a job, or hiring for a job, why would I need to be active on LinkedIn?”  LinkedIn has grown into a professional social networking medium. Not only can businesses share content and network but also grow their personal brand by sharing blogs and other industry related resources. 

If you are a business that pursues other businesses as clients, LinkedIn is definitely for you. Due to its professional nature, LinkedIn users primarily browse the site to learn more about their industry and to network with other professionals. Which makes LinkedIn great for those business to business sales.

Pro Tip: Do some additional research and choose the social media platforms that are most appealing to your target audience. 

We at BreveCo want to explore the options and discover the best practices that generate leads and build awareness of your brand. Check out our website for our services and ways we can help your brand flourish. We have free consultations and are happy to help however we can!

What to Look for in a Digital Marketing Agency

What to Look for in a Digital Marketing Agency

What to Look for in a Digital Marketing Agency

Beware the avalanche effect as you begin to integrate various branding strategies.  

What to Look for in a Digital Marketing Agency 2 Beware the avalanche effect as you begin to integrate various branding strategies.  

The signs are everywhere. Before things get too overwhelming you should consider working with a marketing agency.

The signs are everywhere. Before things get too overwhelming you should consider working with a marketing agency.

Choosing the right digital marketing agency is extremely important. The right choice will prove to be a valuable resource that ensures the integrity of your brand and contributes to your productivity and peace of mind. After all, your brand is a representation of yourself and you don’t want to hand it over to just anybody.

Four Things to Keep in Mind When Looking for a Marketing Agency

 

Identify goals and expectations.

Go into the process with two things in mind: know what you would like to see accomplished and know what you expect from your digital marketing agency. When you have an understanding of your needs, you are better equipped to choose a marketing agency that will be able to meet those needs. 

You also need to communicate how much input you would like in the marketing process. A good marketing agency will be able to work with your desired level of involvement. Make sure you communicate how much you would like to contribute on the front end.

Know what services a digital marketing agency provides and what it specializes in.

Marketing and brand management is a vast, ever-changing field. Some marketing agencies specialize in certain areas like SEO or website design. What they don’t choose to specialize in, agencies will often outsource. If your greatest needs are for phenomenal web design and cohesive brand collateral, make sure that 1) the digital marketing agency you choose offers these resources and 2) that these resources are a primary focus of the agency. 

Outsourcing services is common in the marketing realm, so don’t let that be a deterrent, but find an agency that has the capability to address your major needs directly. 

See what services BreveCo Marketing provides to help you meet your high priority needs.

Look at the agency’s client base.

Knowing your marketing agency’s client base is beneficial for several reasons. 

You will be able to see how the agency has helped other businesses,  get an idea of their branding style, and have examples of what they will be able to do for you. Past and current clients will be able to speak to the agency’s effectiveness or lack thereof. 

Be wary of a digital marketing agency that isn’t able to present you with a portfolio of past projects or provide clients who will give positive reviews.

At BreveCo Marketing we are proud to showcase the work we have done for our clients. Take a look at our portfolio. 

Find an agency that can match your style.

If you look over an agency’s portfolio and the work they have done for others doesn’t line up with the direction you want to go in, they may not be the best fit. When this happens don’t be quick to rule them out.

Tell them your concerns and ask if they are able to deliver content that matches your style. If they say yes, ask them to explain what they will do to tailor to your brand. The beauty of marketing and branding is versatility. An agency that can’t tailor itself to your brand is an agency that will possibly neglect making your brand identity a priority.

Pro-Tip: Choose a digital marketing agency that, outside of a working environment, you would be able to get along with in a casual setting–chemistry. This trait topped the Forbes list. You will be working closely with this agency, if your personalities don’t mesh well you might be setting yourself up for a disaster.

As your business grows and the marketing process becomes more extensive, partnering with an agency might be a venture to consider for your brand. We all take on more than we can handle at one time or another.  A marketing agency is going to step in and make up for lost time and resources. 

BreveCo Marketing is a great place to begin a conversation of how we can do that for you. We would love to rally behind you and your business. After you see what we have to offer, just reach out to us online for a free consultation. 

We will use our services to develop a package for your business and help manage your brand. That way you can you continue to focus on the important stuff like perfecting your trade and providing excellent service in your field.