So…you have your LLC, you have your business license, you’ve hired a few employees, and you have a clear vision and direction of how you want your business to run. What’s next? How do you start spreading the word about your new and inventive business?

There are many things that you can do in the first year of your business that will be beneficial, so the below list incorporates just a few things to get you started. We love seeing and being a stepping stone to your success as an entrepreneur! Keep reading to see how these few things can really help kick start your new business.

Have a Strong Presence Online

There are many facets to having a strong and powerful online presence. From website design to SEO [search engine optimization] to blogging, technology provides plenty of avenues to get your new business found online. 

First, we recommend having a clear and concise website that captures your brand, provides an easy, and showcases your product/service well. For more information about an effective website, check a blog we wrote on custom web design!

 The primary goal of SEO is to get your website found on Google. When a consumer Googles key words that relate to your business, your business pops up as quickly as possible in the consumer’s search. SEO can be a little complicated and scary, but the benefits of a strong SEO game are hard to deny! [Click HERE for more information on SEO]. 

Again, SEO and a great website are just two of hundreds of things you can do to start a strong online presence. Even including a Call to Action button in your email signatures is a subtle yet powerful way to point people to your products or services.

Get to know People in your Community

Establishing a strong relationship in your customer base is crucial–it will cost you more money generating new leads compared to holding on to existing ones. Networking is a great way to build relationships, get out there, shake some hands, get to know them and remember their names. This will require some time and commitment but a strong network will bring you many benefits in the long run.

Think about even collaborating with other local businesses through bundled promotions or coupons/fliers. By doing this, you will expand your customer base because you’ll be reaching new buyers.

Take Advantage of Social Media

Choosing the best social media platform is a beast in and of itself, but starting somewhere is key. Social Media is no longer only used to gain exposure for your business, but it’s more of an essential tool for your business to spend time on. With tools like ads, stories and shares, it’s a great way to gain new business as well as interacting with existing customers. 

Give It Away

Don’t be afraid to give your product away for free or have some great deals at the beginning. How will someone know if your product is as excellent as you say it is unless they try it themselves? They are way more likely to buy something after they’ve tried it and liked it!

Give out free samples. Or when introducing new product into the lineup, promote a “buy one X, get *new product* at 50 percent off”. Customers wouldn’t be able to pass up a deal like that.

Ask for Reviews & Referrals

Online reviews will help new customers build trust in your company. Eighty-two percent of people trust website reviews as much as they trust a personal recommendation, and fifty-four percent of review readers will visit your website after seeing a positive review written. Something as simple as incorporating a quick review link after online check out could increase your chances of getting new customers.

Also, don’t be afraid to ask for a referral. Many people are willing to provide a referral if asked, but very few will take the initiative on their own.

Pro-Tip: Some of this stuff can be a little complicated, don’t be afraid to ask for help.

BreveCo Marketing offers free [yes, free] consultations. If you need help getting started, don’t hesitate to reach out. We love teaching new business owners new skills and helping them refine old ones. One of our favorite services we offer are consultation sessions because we value equipping and empowering you to make your business better.