When done correctly, it is hard to deny the benefits of SEO. However, finding the right balance of what works for your brand can be tricky. As for everything in life, it’s best to start with the basics.

Understand what SEO is and why your business needs it. Having a general knowledge will give you insight on how you can use SEO strategies to work favorably for your brand. You will find that leaders in SEO manage to implement the right methods on the right platforms at the right times. 

Growing your online reach, in large part, depends on how much and how good your content is. SEO can be a daunting process as you try to create content that will attract search engines  and drive more traffic to your site. 

You can find new ways to improve your online presence by learning from the experts. The online community is full of tech-savvy professionals who are more than happy to share their tools of success. A great way to discover how to optimize your online brand is by finding tips and tricks and adapting practices that have been shared by others.

Tip #1 : Understand search engines.

Advanced technology drives search engines. When you have a basic understanding of how search engines you will be able to use them to work for your brand. 

After a person types a question into a search engine they are directed to the Search Engine Results Page (SERP) where they can see a listing of websites that provide information about their question. When search engines like Google, Bing and Yahoo navigate the Web they collect relevant information for the surfer which has been coined crawling. Algorithms are used by search engines to rank the different online sources. The highest ranking pages are displayed on the first pages of the SERPs. About two-thirds of all searches happen using Google. There are over 200 algorithms that Google uses to rank web pages. Algorithms are frequently adjusted and created. 

Search Engine Land’s periodic table of SEO success factors is a resource that identifies some of the important components  that Google algorithms measure. It can be used as a reference to determine which website elements are necessary to focus on

Tip #2: Write content for people, not search engines. 

Take the questions people ask online and create content that uses similar language and structure. Headlines and subheadlines are effective ways to implement this technique. 

Create headlines that emphasize the questions your consumers might ask. Using the same wording will make it easier for search engines to identify your content as an answer to the questions consumers are asking. 

While tailoring your content to attract a search engine can seem like the best way to improve SEO, it is more important to focus on the user experience. 88 percent of online consumers are less likely to return to a site after a bad experience. 

Fix broken links and avoid content that has takes a long time to load. Broken links weaken the credibility of your brand, and material that takes a long time to load is inconvenient for consumers. 

Mobile compatibility is crucial for enhancing the user experience. More than 52 percent of all website traffic is generated through mobile phones. 

Tip #3 Use what you already have.

When working to boost your SEO, you don’t always have to reinvent the wheel. SEO expert Marcus Tober gives suggestions on how to improve the content you already have. 

Content specialization, updating and deletion are all options to consider for boosting the SEO of existing web material. 

When your content crosses over into too many areas, you may find a decrease in search engine- driven traffic. Content specialization is the act of creating a separate platform for different target areas. 

You can generate fresh traffic by looking at old content and updating it to make it relevant. Pages that have bad rankings will have an overall negative effect on your site. When you keep high performing content and delete the things that weigh you down, you can see an overall boost. 

Pro-Tip: There is no one size fits all method to improving SEO. Try out new methods. Figure out what works for your brand and don’t be afraid to try something new.

We at BreveCo want to explore the options and discover the best practices that generate leads and build awareness of your brand. Check out our website care packages and SEO maintenance packages today.