Social Media: Which Platform is Best for You?
There are many great options for diving into the social media game. But it can be overwhelming figuring out which is best for you and your business.
Finding the best social media platform for your business can be tricky. Social media is constantly changing, growing and evolving, so doing a little research is very important prior to diving into the social media world. Does the platform fit your branding? Is your target audience using the platform regularly? How many platforms is feasible for you to manage at one time? Ask yourself these questions before beginning.
Utilizing social media for your business will allow you to engage with the right customer base, maximize your brands reach, and achieve sales and marketing goals. Are you ready? Below are just a few social media platforms we wanted to touch on–there are MANY options, but there are the ones we feel are the best.
You’re right, Facebook has been around forever and there’s a reason for that. This platform has over 2.5 billion monthly users making it the most popular social media platform in the world. Companies use this platform to update their customers via photos, videos and text. By doing so, you can quickly and easily engage with your customers.
Facebook is also a great place for advertising with many specific targeting options. In fact, in 2019, Facebook held over 80% of the U.S. social referral shares to ecommerce sites. While advertising can become a bit expensive, you can check in and connect with your customers for free by posting, commenting, and keeping your customer base informed of business updates and changes.
This next platform is very similar to Facebook [since they’re owned by the same company]. You can share photos, videos, and temporary updates using the story feature to share information to its one billion users. Advertising options with Instagram are just as good as Facebook with the ability to create your own target audience based on user preferences. With Instagram, creating a consistent posting schedule and engaging content that is on point with your brand is key to using this platform successfully.
Keep in mind that the majority of Instagram’s users are 25 or younger–so this platform isn’t right for every business depending on your target market.
YouTube
Youtube is a popular video-sharing medium and the second largest search engine in the world [after Google]. Potential consumers are viewing over a billion hours of videos each day–and your company could be some of that content. Begin by creating a channel and then upload your content to your channel. Content like product reviews, DIY tutorials, recipe how-to’s, etc, do particularly well on YouTube.
After you make and post your video to your YouTube Channel, not only will it come up in a Google search but you also have the ability to share it on other platforms you’re using. When your audience is knowledge hungry, YouTube is a great place to start!
Twitter is a very unique social media platform–let’s talk about it. First, Twitter has a limit of only 280 characters per post. Which means you have to be concise, attention grabbing and interesting in only a few words. Second, Twitter is infamously used for real-time information and news. Want your customers to know what’s happening right now? Twitter is just the place to share that. Your brand has potential to broaden its reach with this platform with the use of “retweeting” your posts.
Recent studies have shown us that Twitter is also very popularly used as a customer service tool. If you’re on Twitter and a customer needs help, they are very likely to reach out to you on this platform.
And last but not least…
You might be thinking, “I’m not looking for a job, or hiring for a job, why would I need to be active on LinkedIn?” LinkedIn has grown into a professional social networking medium. Not only can businesses share content and network but also grow their personal brand by sharing blogs and other industry related resources.
If you are a business that pursues other businesses as clients, LinkedIn is definitely for you. Due to its professional nature, LinkedIn users primarily browse the site to learn more about their industry and to network with other professionals. Which makes LinkedIn great for those business to business sales.
Pro Tip: Do some additional research and choose the social media platforms that are most appealing to your target audience.
We at BreveCo want to explore the options and discover the best practices that generate leads and build awareness of your brand. Check out our website for our services and ways we can help your brand flourish. We have free consultations and are happy to help however we can!