Rather than walking through the door of a physical building, the public now has access to your brand by the click of a button.

The same rules apply online as they did for the traditional customer interfaces in a storefront. You want to welcome any traffic that comes to your site by creating an online environment that encourages them to not only stay but to come back after they leave.

A website is an absolute must-have for your growing brand. The world of online business is highly competitive. Consumers have unlimited access to resources anytime, anywhere. The first thing that sets you apart from the competition is what consumers will see when they visit you online.

Choosing a custom web design allows you to make sure your visitors will have an experience that makes them want to come back. 

There are a number of qualified providers that can give you quick access to low-cost design templates that might work for your small-medium business. However, they simply cannot compete with the personalized product of a custom web design. 

Your unique business needs a unique website to match. Custom web designers take time to understand your needs and present a product that is specifically tailored to those needs.

SEO Implementation

SEO is the driving force behind online success. An online website has the ability to positively impact your business. Done correctly, websites have huge potential to generate business sales and leads. 

It is easier for search engines to pick up on custom websites, because a custom website allows you to include distinguishable terms in your URL.  When an internet user searches a term that is equivalent to the products and services your business provides, it is more likely that the search engine will suggest your website, especially if your URL includes the searched term.
Research from HubSpot indicates that up to 85% of people will not continue browsing web pages that aren’t secure. Some template-based designers won’t allow you to obtain an SSL certificate which provides security for your consumers when they visit your site.

Mobile compatibility

Because this is 2019, a majority of your website visitors are finding you on a mobile phone or tablet. A custom web designer will be able to devote the special attention that is necessary for developing a responsive, mobile-friendly design that continues to meet your particular business needs. 

If your website is not compatible on a mobile phone, then you are seriously missing the point of having online reach.

Growth-friendly + growth-driven design

Template-based designs are made to function within the parameters of the original template. When your business needs outgrow the capability of the template you may find yourself in a position that requires the services of a custom web designer afterall. 

Customization + personalization

Not all businesses are created equal. Not all websites are created to meet the needs of  a particular business. A custom web designer will be able to produce content that is directly in-line with the mission, vision and branding of your business. In the planning process, you will be able to research other websites and integrate the concepts you see on different sites. 

A custom web design will allow you to tweak your website and make adjustments that adhere to your brand’s style guide which will help you continue to show consistency in every facet of your business.  

Support

No one likes working with robots when technical issues pop up. Having the ability to contact someone who can help you if things go wrong on your website is an added bonus. Custom web design means custom support for web design issues. 

Check out this infographic that compares more pros and cons for custom and template web design.

Pro-Tip: Don’t hide behind your custom web design. Managing your website is crucial to making sure that you achieve the greatest return on your custom web design investment.

At BreveCo Marketing, we are dedicated to creating beautiful web designs that meet your business needs, but our services don’t stop there. A custom web design is only one step. We offer monthly website care plans to keep your website operating smoothly and SEO packages for business ready to make a name for themselves online.

Maintaining an innovative interface, creating SEO-friendly content, establishing a website that has flawless mobile device compatibility are all factors for success, and BreveCo Marketing wants to partner with you on each of these fronts.