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Color Matters: Colors Role in Marketing

Color Matters: Colors Role in Marketing

Have you ever felt blue? Or maybe green with envy? Or have been so optimistic your friends describe you as “sunshine”? These phrases may be equated to the study of color psychology. Color Psychology is the study of how different colors affect human behaviors. Why does...

Kickstarting Your Brand New Business

Kickstarting Your Brand New Business

So...you have your LLC, you have your business license, you’ve hired a few employees, and you have a clear vision and direction of how you want your business to run. What’s next? How do you start spreading the word about your new and inventive business? There are many...

A Guide: How to Start Strong in 2021

A Guide: How to Start Strong in 2021

Many of us are eagerly awaiting the new year so we can say goodbye to 2020. Regardless of the heartbreak that COVID-19 brought to many small businesses, it also revealed many strengths and weaknesses. Not only did it help businesses become stronger, but it also...

Social Media: Which Platform is Best for You?

Social Media: Which Platform is Best for You?

There are many great options for diving into the social media game. But it can be overwhelming figuring out which is best for you and your business. Finding the best social media platform for your business can be tricky. Social media is constantly changing, growing...

Should I Start a Business During COVID-19?

Should I Start a Business During COVID-19?

During today’s “new normal” creative entrepreneurs shouldn’t be fearful of failing. Instead, they should use their innovative ideas to serve potential customers in unique and creative ways.When the nation is facing challenges, consumer needs and desires shift quickly....

SEO Tips, Tricks & Optimization

SEO Tips, Tricks & Optimization

When done correctly, it is hard to deny the benefits of SEO. However, finding the right balance of what works for your brand can be tricky. As for everything in life, it’s best to start with the basics.  Understand what SEO is and why your business needs it....

Improve Your Brand

Improve Your Brand

“A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is.” – Scott Cook, director of eBay There is no fail-proof technique guaranteed to maximize your brand awareness. Several factors including luck and timing contribute to...

The Value of Custom Web Design

The Value of Custom Web Design

Rather than walking through the door of a physical building, the public now has access to your brand by the click of a button. The same rules apply online as they did for the traditional customer interfaces in a storefront. You want to welcome any traffic that comes...

Discovering Work Life Balance

Discovering Work Life Balance

“There is no perfect, one-size fits all, balance you should be striving for. The best work-life balance is different for each of us because we all have different priorities and different lives.” ~Jim Bird, author of Redefining Work-Life BalanceA combination of factors...